The number of social media platforms is increasing every day. Even though millennials might feel like they’re too old to find the time and energy to check them all out, there are a few platforms that have proved to be worth the effort.
Pinterest is one of those platforms. It gives you a chance to work on your creativity and research skills. It’s the ultimate evolution of an inspiration board that never goes out of date or runs out of options. For businesses, Pinterest offers out of the box solutions to help you attract new customers and connect with your loyal customers. At some point, Pinterest has become the highest platform used for online shopping among millennials. In this article, we’re going to give you 7 different techniques to get more Pinterest followers.
Go Beyond Following Your Competition
Make sure you’re not waiting for followers to increase while you’re sitting there doing nothing but uploading links, pictures, and blogs. Start researching for similar products, find and follow competitors from all around the world, and follow their fans. If you follow your competitors’ followers, you will not only be collecting data about your target audience and gaining direct insight, but you will also have the chance to have those people follow you back.
Did you know that you can create boards within boards on Pinterest? This helps you categorize your products in a better way and it allows your target audience to find exactly what they’re looking for and pin that. The best thing about this feature is that it allows you to reach your customers in a smoother and more organized way. You need to make sure that your accounts and boards are appealing enough to reach a new audience.
Pick the Right Keywords
You have to understand that all social media platforms and digital marketing channels work by finding the best possible results that match the keywords people search for. Picking the right keywords is vital for you to gain more followers on Pinterest. Many tools can help you find the right keywords to use for Pinterest exposure, but they mostly rely on the suggestions that come up in the search bar when a person searches for a certain product. You don’t have to match the suggested keywords exactly, but you can use it to get a better idea of what words to use.
Make sure you use hashtags while placing keywords for your Pinterest posts. This way it would be easier for people to find you when they’re interested in your products. The best thing about hashtags is that people are used to using them for research on other social media platforms. Therefore, it’s more comfortable for them to use and follow. Giving you a chance to reach more people in the blink of an eye.
Become a Pinterest Addict
If you are an active user on Pinterest, then you have probably noticed that all you need to do to get more followers is to try and become smarter than it’s smart-feed. You have to have interests, pin posts, and make boards. Visit the explore and trending sections and follow boards that will help inspire you and give you data about the process for Pinterest users to gain interest in whatever you have to offer them. Also, a famous tip is to try and re-pin the posts you release that are already pinned by other people. All the pinning will let Pinterest know that you’re interested and active enough and that will result in your posts showing to more people.
Promote Your Pins
One of the biggest perks you have as a business on Pinterest is the ability to promote your pins. It’s very simple to use and will increase exposure and help you reach more customers in no time. However, marketing professionals advise you to promote your pins after trying to increase your followers organically. You need a solid base of boards, hashtags, and pins to achieve the best results from your advertisements.
Pay Attention to the Details
You need to make sure you share content that is rich and is of value to your audience. Further, you need to activate your follow button and a profile widget to make it easier for people to access your page and follow it. Don’t forget to share and pin a lot of content to guarantee maximum exposure.
It’s not just the huge user base Pinterest offers that makes it popular among businesses as a platform that can enhance their digital marketing performance. It also helps you build credibility and become more influential in your niche market. Not only that, but it guarantees an increase in website traffic and email subscriptions. Unlike all other established social media platforms that require a business or person to pay for advertisements for them to get a chance to reach new customers, Pinterest is free. For you to gain followers on Pinterest, you need to choose a strategy that is suitable for your marketing and business objectives.