Predator gaming brand has won the 2019 Red Dot Brand Award, becoming the world’s first gaming brand to win this award, which evaluated 8,697 entries from 54 countries.
Predator’s mother brand, Acer, received the 2019 Red Dot Award for Product Design for the Swift 7 and Swift 5 notebooks, Acer Chromebook 715, Acer Chromebook 11, aiSage edge computing device, and the Predator XB3 series gaming monitors. The latest award wins highlight the global recognition for Acer’s branding and product innovation. Acer also has been consistently ranked the No. 1 laptop company in the Philippines from 2016 to 2018.
“With our long-term mission of breaking the barriers between people and technology, Acer has always believed in creating brands that stand for the value and quality customers can expect, and thereby bringing brands and people closer,” said Tiffany Huang, Co-COO of Acer Inc.
Predator’s award win injects new inspiration for Acer to create more exciting experiences through its brands. Acer firmly believes that a brand must represent its commitment to consumers, and will continue to integrate Predator’s fearless spirit into daily life, bringing new excitement to gamers around the world.
“Winning over the Red Dot Jury is no easy task. Our experts are very critical and inspect all of the entries very closely based on strict criteria before reaching a decision regarding a distinction,” explained Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
Predator Wins the Red Dot Brand Award
The Red Dot Brand Award jury evaluates the entries on the vision and value brands desire to bring, how these are communicated through effective marketing strategies, and their differentiation from competition. The “Predator” brand calls on gamers to “Summon Your Strength” and to conquer new worlds.
To support this brand spirit, Acer has developed a comprehensive portfolio of gaming PCs, displays and accessories, hosted and participated in esports tournaments. In addition, Acer has collaborated with schools and the government in setting up gaming centers for gamers to train or practice their skills.
In total, the Red Dot Award for Product Design 2019 received more than 5,500 entries from 55 countries.