All-new designs evolve advanced gaming, storage, and totally connected technologies

Taipei, Taiwan – May 13, 2016 – ADATA® Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, is pleased to announce its participation in Computex Taipei 2016 between May 31 and June 4. With the theme of “Awaken the Power of Innovation”, ADATA is ready to highlight its latest developments and products. Chief among these are solid state drives based on 3D NAND Flash technology and the PCI Express interface, plus extreme performance SSD and DRAM variants by the ADATA XPG gaming and overclocking brand. ADATA will showcase a complete range of Apple MFi-certified accessories and multiple high performance, high capacity USB Type-C storage solutions, including triple-protected durable models. Many innovations and products are designed with a view to integration in the “internet of things” (IoT), contributing to better sharing and connectivity. Please visit ADATA at booth J0806, 1F, Taipei World Trad! e Center, Nangang Exhibition Hall.

ADATA-Computex-2016-Theme-PR

New Flash memory technology for a new dimension of connectivity

Staying ahead of industry trends, ADATA is ready with a portfolio of SSD products based on 3D NAND Flash, which enables higher density, faster performance, and longer lifespans compared to planar NAND Flash. New SSDs also utilize the PCI Express Gen 3 x4 interface with NVMe controller specifications, helping unlock much larger bandwidth compared to SATA 6Gb/s. ADATA has new SSD models for various market segments, but the greatest benefit of much faster and more reliable storage can be felt in enterprise, high performance computing, and server deployments. The new generation of SSD is therefore important in IoT applications, where non-stop, instant access is a must.

XPG shines with brilliant performance   

The XPG brand continues to expand, inspiring and serving a growing number of gamers and PC performance enthusiasts worldwide. At Computex, XPG Dazzle DDR4 memory modules with built-in LED are certain to be a highlight and a favorite among passionate case modders and creative PC builders. XPG Dazzle goes beyond aesthetics, reaching extreme speeds and module densities. XPG will also showcase new PCI Express-based SSD models designed for the most demanding gaming. The booth will feature live gaming and overclocking demos to illustrate the difference new technologies can make.

Full range of Apple MFi-certified accessories and USB Type-C products

The close cooperation between ADATA and Apple will be on show at Computex, with ADATA MFi-certified Lightning Flash drives, Lightning Card Readers with two-way data transfer and dual card slots, plus Lightning cables. They will be accompanied by a complete range of USB 3.1 Gen 2 Type-C products delivering fast data speeds and convenient reversible connectors. These include external SSDs, Flash drives, power banks, cables, adapters, and USB hubs. All feature impeccable styling and design, especially a premium new power bank that uses Qualcomm Quick Charge 3.0 technology. ADATA is expanding its mobile accessory and storage offerings, helping people stay connected and productive wherever they are while depending on proven reliability and enjoying sophisticated design.

Triple-protected external storage delivers ultimate durability

Rugged and durable external storage remains a pivotal part of the ADATA catalogue. At Computex, visitors will experience new USB 3.1 Gen 2 storage that is IP68 waterproofand dustproof, as well as military-grade shockproof. Models cover external durable SSDs and hard drives, delivering more choice for active lifestyles, extreme sports, and usage in harsh environments.

ADATA at Computex Taipei 2016:

  • Booth J0806, 1F, Taipei World Trade Center, Nangang Exhibition Hall
  • May 31-June 3 9:30-18:00, June 4 9:30-16:00

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com

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