Brings New Generation DRAM to Notebooks – as an Upgrade or for Fresh Builds

Taipei, Taiwan – September 30, 2015 – ADATA® Technology, a leading manufacturer of high performance DRAM modules and NAND Flash application products, today launched Premier DDR4 2133 SO-DIMM memory, optimized for best performance with new Intel® Skylake processors and their chipsets, as well as the Haswell-E platform. ADATA is keen to expand DDR4 adoption and encourage the move to a new generation of DRAM on notebooks, as DDR4 offers outstanding performance and greater power efficiency, assured by meticulous ADATA testing and backed by a limited lifetime warranty.

ADATA Premier DDR SO-DIMM PR (1)

A New Generation of Extreme Speed

ADATA Premier DDR4 2133 SO-DIMM modules are offered in 4GB and 8GB densities, both clocked to a high speed 2133MHz. This represents a performance boost over DDR3, which on notebooks has typically been clocked at 1333MHz or 1600MHz. DDR4 therefore brings a new phase in computer memory performance and just as with desktop PCs, ADATA believes notebook users stand to gain much by choosing DDR4. This applies to new notebooks that ship with DDR4 and importantly as an upgrade option for notebooks that are compatible with DDR4 but purchased with DDR3 for cost reasons. ADATA encourages users to upgrade to DDR4 to enjoy the benefits of this essential technological advancement in personal computing.

ADATA Premier DDR SO-DIMM PR (2)

Low Power Consumption for Longer Battery Life

DDR4 provides even more tangible benefits on portable PCs than on desktops. Since it delivers more computing power for lower energy draw, DDR4 increases performance while extending battery life and usage range. Premier DDR4 2133 SO-DIMM modules run 1.2V compared to 1.35V on DDR3 modules, a 20% reduction in consumption. This translates into considerably longer battery life per charge, and thus overall lower energy demand and environmental impact.

Uncompromising Quality

ADATA manufactures all DRAM modules to the strictest standards and JEDEC requirements. Users are guaranteed long-lasting, stable, and optimum performance backed by a limited lifetime warranty, ensuring the transition to new generation DDR4 is smooth and enjoyable. ADATA quality tests cover every aspect of DRAM selection, endurance, and platform compatibility for the finest user experience with every purchase.

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com.

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