AI is transforming the workplace at Globe, with the company actively integrating artificial intelligence across its operations. This move comes as 75% of global knowledge workers are already using AI, yet only 39% have received formal company training, highlighting a significant skills gap.
AI’s Role in Globe’s Operations
Globe is leveraging AI to enhance efficiency, decision-making, and customer relations. Carl Cruz, Globe President and CEO, stated, “Today we’re using AI to speed up automation… to elevate and improve the quality of decisions, and make our operations more responsive.”
Key Implementations Across Departments
- Human Resources: Globe’s HR department has integrated HireVue, an AI-powered platform, into its recruitment process. This has reduced the hiring cycle from weeks to days by automating pre-screening, video interviews, and skills assessments. This initiative earned Globe the Impact Star Award at the 2025 HireVue Customer Excellence Awards.
- Risk Management: AI is used to automate data capture, transcription, and insight generation, cutting processing time from weeks to days. It also aids in mitigating human bias in data interpretation and is being explored for proactive risk identification.
- Network Group: The Network Group employs AI for internal process streamlining, including coding, data forecasting, anomaly detection, and repair diagnostics. AI-assisted power-saving solutions, such as the EdgeWise platform, optimize energy consumption in the Radio Access Network, supporting both cost control and sustainability. AI also provides live operational dashboards, build prioritization, and predictive maintenance for Globe’s 5G network, which has seen 235 new sites activated as of Q1 2025.
- Marketing: AI tools like Gemini, ChatGPT, Canva Magic Studio, NotebookLM, and custom AI search solutions are utilized to accelerate content creation, simplify workflows, and improve internal knowledge sharing.
Impact on Customer Service and Future Outlook
Globe is also applying AI to improve customer service, expanding the use of chatbots, adopting large language models for sentiment analysis, and enabling plain-language data queries. Cruz concluded that Globe’s ambition is to be a leading company in the country by using technology with “empathy, insight and purpose to better serve our customers,” ultimately aiming for business resilience through empowering its workforce with advanced tools.
