Kingston Technology, a global leader in memory products and technology solutions, has launched its new “Built on Commitment” campaign across the Asia-Pacific (APAC) region. This campaign reaffirms Kingston’s dedication to Performance, Quality, Reliability, and Service—core values that have shaped the brand’s legacy.
At the heart of the campaign is the “Commitment Squad”—a team of personas symbolizing Kingston’s values and mission to empower users to create, game, and innovate without limits. Alongside this launch, Kingston is rolling out region-wide promotions, delivering added value to customers.
Meet the Kingston Commitment Squad
Each member of the Commitment Squad embodies a key Kingston value, representing the tools and confidence users need to push their potential:
- Performance – The squad’s trailblazer, built for speed and power. Just like Kingston’s high-performance memory and storage solutions, she supports users through demanding tasks like high-res video editing, advanced gaming, and AI workloads—helping them stay ahead of the curve.
- Quality – The perfectionist of the team, detail-oriented and uncompromising. She reflects Kingston’s dedication to superior craftsmanship, delivering reliable, top-tier products that creatives can count on for seamless workflows.
- Reliability – The team’s dependable captain. Representing Kingston’s rigorous testing and commitment to stability, she ensures users enjoy zero-downtime performance—whether in business-critical environments or high-stakes gaming.
- Service – The squad’s heart. Warm, approachable, and ready to help, she personifies Kingston’s customer-first philosophy, offering proactive support to ensure users always feel backed by a trusted partner.
“Commitment is more than a word at Kingston—it’s a mindset that drives every aspect of our business,” said Kevin Wu, Vice President of Sales, Marketing, and Business Development for Kingston APAC. “With this campaign, we’re reinforcing our core values and empowering users to unlock new possibilities.”
The “Built on Commitment” campaign will run across multiple platforms throughout the APAC region. Follow Kingston on Facebook and other social channels for the latest updates, promotions, and the official campaign video.
