The healthcare sector witnessed first-hand how the COVID-19 virus has affected millions of people across the globe. As the segment that plays a critical role in combatting the health crisis, it caught sight of how the disease has inflicted pain and suffering to patients and medical frontliners.

The University of the Philippines-Philippine General Hospital (UP-PGH) was among the healthcare institutions that remained unfazed amid the overwhelming impacts of the pandemic. They braved the challenges to fulfill their unbreakable commitment to delivering the best health care services to indigent Filipinos all over the country.


Being designated as a COVID-19 referral hospital, they experienced a rapid increase in patient admissions, prompting them to be resilient to continuously assist their patients.

Through their partnership with PLDT Enterprise, they immediately deployed a hotline system to communicate efficiently to the public and attend to their immediate health care needs.

They were also able to expand their health care hotline services from an avenue to respond to queries and donations to a helpline for assisting outpatients who need to book a consultation.

To this end, PLDT Enterprise has been enabling organizations all over the country including hospitals and healthcare companies through products and solutions suited to empower their business operations despite the challenges of the next normal.

Recently, PLDT Enterprise introduced its Unbreakable Commitment campaign to exhibit how partnerships have supported companies to succeed despite difficulties and in turn, contributed to the lives of Filipinos.

Likewise, the campaign cements PLDT Enterprise’s unbreakable commitment to enabling organizations through curated digital solutions suited to support their data and operations.

As the country strives to achieve herd immunity, the University of the Philippines-Philippine General Hospital will remain steadfast in fulfilling its commitment of serving the healthcare needs of Filipinos. Through the support of nurses, doctors, medical staff and volunteers, the institution will accomplish its mission of combatting these invisible enemies.

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