Latest microSD standards plus high-grade MLC Flash for Ultra HD 4K and motion-based video

Taipei, Taiwan – Feb.19, 2016– ADATA® Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched XPG and Premier Pro microSDHC/SDXC UHS-I U3 cards in capacities ranging from 16GB to 64GB. XPG offerings remain true to the extreme nature of their branding with up to 95MB/s read and 90MB/s write, perfect for handling large video files rendered in Ultra HD 4K resolution. The Premier Pro models have been specially-tested for accelerometer applications such as dash recorders and motion cameras. All products employ high-grade MLC Flash and meet strict water, shock, X-ray, and static proofing requirements.

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The latest microSD specifications

Each card delivers UHS-I U3 performance, which is currently the top-most definition provided by the SD Card Association, or SDA. XPG microSDHC/SDXC UHS-I U3 models reach read speeds of 95MB/s and write speeds of 90MB/s, a considerable increase compared to previous-generation microSD performance.

Ideal for the move to Ultra HD 4K

XPG by ADATA has established itself as an extreme-performance product family with desktop and notebook memory and SSDs, and is now expanding to SD cards. The new UHS-I U3 products arrive just as smartphone and tablet users increasingly create and consume content in Ultra HD 4K. Higher fidelity video means larger files, and faster microSD performance enables quick transmission of media between devices, cutting down on frustrating waits. The 64GB versions can store up to an hour of Ultra HD 4K video and over 10,000 images captured by smartphone cameras in the 12MP-20MP range.

Designed for dynamic on the go recording

Premier Pro microSDHC/SDXC UHS-I U3 cards have been built with accelerometer-driven applications in mind. These include in-car dash recorders like the ADATA RC300, as well as motion cameras. At Full HD 1080p, the 64GB cards can store 560 minutes of video, ample time for extended car trips and a wide spectrum of activities, from skiing and water sports to parachuting, paragliding, and much more.

Multi-dimensional reliability

ADATA engineers and quality assurance teams have ensured the cards can withstand diverse environments and extreme conditions. The products are IPX7 waterproof, meaning 1m meter water submersion for 30 minutes. They are also pressure and shockproof to resist drops, bending, and twisting. As products designed for travel, they are X-ray and static-proof for easy passage through airport security and similar environments. Cards are tested in a wide temperature range, from -25 to 85 Celsius. Every XPG and Premier Pro microSDHC/SDXC UHS-I U3 card features ADATA-assured high-grade MLC Flash for extended product longevity, while error correction technology enhances data integrity.

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com