ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today unveiled a host of new products at its “Xtreme Innovation” online product launch event.

The online event took place on August 5, 2021 (Taipei time, 11pm) and showcased the latest products and solutions from both ADATA and XPG, including solid state drives, DRAM modules, memory cards, and PC components, and systems. The event was hosted by XPG’s own Mera and coincides with ADATA’s twentieth anniversary celebrations taking place throughout 2021.

ADATA DDR5 Memory Module

ADATA also unveiled its next-generation DDR5 memory module, which sports frequencies of 8400 MT/s, up to 163% faster than DDR4. This performance boost will allow files and tools to load faster for seamless multitasking and enhanced creative productivity. What’s more, the module will operate at 1.1V for improved power efficiency and comes with capacities of up to 64GB.

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In an era of social media, video streaming, and 5G, high-quality content has become the backbone of our world. ADATA is ready to meet the needs of creators with a slew of new products. Among them is ADATA’s new LEGEND PCIe Gen4 SSD. The SSD is able to achieve blazing-fast read speeds of up to 7400 MB/s, ideal for video editing and 3D rendering.

ADATA SE920 USB4 External Solid State Drive

ADATA introduced its new USB4 external SSD. Utilizing the latest USB4 interface, the SE920 is capable of speeds that are up to four times faster than its USB3.2 predecessors. This equates to a speed of roughly 4000MB/s. For maximum stability in any environment, the SE920 is equipped with ADATA’s proprietary heat conduction technology to keep things cool and optimal.

ADATA Premier Extreme SDXC PCIe Express Card

ADATA also unveiled its next-generation memory card, the Premier Extreme SDXC SD7.0 Express PCIe Gen3x1 UHS-I U3 Class 10. What makes this memory card so extraordinary is support for PCIe, thanks to the latest SD7.0 specification. The SDXC Express card will provide a significant performance boost over its predecessors with read and write speeds up to 800/700 MB/s. This card is backwards compatible with UHS-I for further ease of use.

XPG XENIA 14 Gaming Lifestyle Ultrabook

Many new gaming products were introduced as well, including the XPG XENIA 14. This new gaming lifestyle ultrabook comes with an 11th Gen Intel® i5 or i7 processor, Intel Iris XE integrated graphics, 16GB of XPG DDR4 RAM, and a lightning-fast 512GB XPG Gen 4 SSD. On the outside, the XPG XENIA 14 is gorgeous and portable with a 15mm thin profileand an ultra-light premium Magnesium alloy body. It weighs only 970g. Despite its portable form factor, the XENIA 14 still manages to fit in a 14-inch screen with an impressive 92% screen to body ratio. For all-day productivity or gaming, the XENIA 14 offers up to 10 hours of battery life; and for easy connectivity it sports two USB type-C ports, two USB type-A ports, HDMI port, SD card reader, 3.5mm audio jack, & Thunderbolt 4 support.

XPG XENIA 15 Gaming Lifestyle Ultrabook

The new XENIA 15 comes with the new Intel Tiger Lake H 11th Gen i7 processor, NVIDIA® GeForce® RTX 3060 or RTX 3070 GPU, 32GB of XPG DDR4 RAM, and a lightning fast XPG Gen 4 SSD with 1TB of storage space. Like the XENIA 14, the XENIA 15 sports a premium Magnesium alloy body for a lightweight ultrabook that comes in under 2kg. The XENIA 15 also features a mechanical keyboard with per-key RGB lighting, a spacious 15.6-inch 165Hz QHD screen, and support latest Thunderbolt 4.

XPG PRECOG AERO Gaming Headset

The XPG PRECOG AERO was designed to give gamers wireless freedom. Its low-latency 2.4Ghz dedicated Type-C dongle can be used with mobile phones, portable consoles, and PCs for a highly respectable 24 hours of continuous wireless use. When wireless is not an option, it can still be used as a wired headset via USB cable. The headset sports XPG’s exoskeleton industrial design language with a lightweight construction and patented slanted ear cushions. It also features a cardioid microphone with a swivel to mute function,replaceable ear caps, and RGB lighting, which can be customized via XPG PRIME.

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XPG Gaming Components

In terms of SSDs, XPG currently offers a full lineup of Gen4 models on the market. Among them is its 2021 Red Dot award-winning GAMMIX S70, which can reach speeds of up to 7400MB/s. Also on offer are the GAMMIX S70 Blade and S50 Lite SSDs. As with ADATA, XPG will launch new DDR5 memory modules later this year. This next-generation DRAM module will deliver speeds of up to 12600 MT/s for smoother gameplay and enhanced productivity. Other components include the 80 PLUS Platinum certified XPG CYBERCORE Platinum power supply unit. This PSU provides up to 1300 watts of stable, continuous power and effective cooling with a built-in XPG Vento Pro 120mm fan with Nidec’s ultra-quiet double ball bearing design. 850 watt and 1000 watt models will also be available.

XPG PRIME Ecosystem Management Software

Aside from hardware, ADATA also introduced its product ecosystem management software, XPG PRIME. With XPG PRIME, users can manage all their XPG product settings in one application to whatever degree they prefer. If they want to quickly synchronize all their RGB lighting with a rainbow effect, they can do it in just a single click. Users can also set every LED on every XPG product manually to create a tailor-made lighting experience.

XPG GRIT Training Software

GRIT stands for Game Reaction Intensity Training. This software contains a series of training rooms that focus on helping players improve their gaming performance. Through the use of AI, GRIT can track users’ performance over time and identify specific weaknesses. By using this information, GRIT will recommend specific exercises to help users improve their skills, essentially acting as a digital Esports coach. Currently, GRIT is limited to only drills for FPS games, but XPG is working on expanding the scope to additional genres in the near future.

If you missed the livestream of the online product launch, you can watch a recording of it here:

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