The International Data Corporation (IDC) has recognized realme as the second-largest smartphone brand in the Philippines in its Q3 2024 sell-in report. The brand achieved a 17% market share during this period, showcasing a 10% year-on-year growth despite the competitive landscape of the smartphone industry.
Product Success Driving Growth
realme’s strong performance is credited to the successful launch of several key devices, including the realme GT 6, realme 13 Series 5G, and realme Note 50. These models have been well-received across various market segments, thanks to their focus on combining innovative technology with competitive pricing. By catering to diverse consumer preferences, realme has strengthened its position in the market, reaching users across different price points and demographics.
The flagship realme GT 6, aimed at tech enthusiasts, offers high-performance features and design. The realme 13 Series 5G has brought advanced connectivity options to mid-tier users, making 5G technology more accessible. Meanwhile, the realme Note 50 has appealed to budget-conscious consumers seeking reliable performance and value for money.
A Strategy Focused on Consumer Needs
realme’s approach involves addressing various consumer interests, including gaming, photography, and productivity, while maintaining affordability. This consumer-first strategy has allowed the brand to resonate with its target audience, driving increased demand for its products.
Commitment to Innovation and Quality
Jane Yan, Vice President for Marketing of realme Philippines, expressed gratitude for the support of the brand’s loyal customer base, referred to as the “Squad.” “We are deeply thankful for the unwavering support from our community. This achievement motivates us to continue delivering innovative and high-quality smartphones that meet consumer needs,” she stated.
Yan also reaffirmed realme’s commitment to developing new products with cutting-edge technology to meet the evolving demands of the market. The company’s focus on innovation, quality, and affordability has been a key factor in sustaining its growth and solidifying its reputation as one of the leading smartphone brands in the Philippines.
Market Outlook
The results from IDC highlight realme’s growing influence in the Philippine smartphone market, even as competition intensifies. With continued investment in product innovation and customer engagement, realme is well-positioned to maintain its upward trajectory and further expand its market presence in the coming quarters.
