ADATA Technology, together with its gaming brand XPG, proudly announces a series of channel partner seminars and product launch events across Southeast Asia under the theme “Unite for Victory.” This campaign is set to strengthen partnerships while showcasing their latest innovations for the year.

Recognizing the immense potential of Southeast Asia’s burgeoning gaming market, ADATA and XPG are taking proactive steps to engage and inform their partners. Starting in September, the events will be held in the Philippines and Thailand, followed by Indonesia, Malaysia, and Vietnam in October. The seminars will introduce cutting-edge SSDs, DRAMs, and other gaming products, providing partners with the tools they need to capture the attention of local gamers.

Strengthening Regional Partnerships

Through these seminars, ADATA and XPG are focused on fostering close collaboration with channel partners to create region-specific marketing strategies. Attendees will have the opportunity to participate in product demonstrations, hands-on training, and hear from local influencers. These events offer a unique chance to experience ADATA and XPG’s latest technologies firsthand, providing partners with the resources they need to attract gaming enthusiasts and PC builders across the region.

Empowering Growth in the Gaming Market

With Southeast Asia’s gaming market experiencing rapid growth, ADATA and XPG are determined to capitalize on the opportunity. By aligning with their partners, they aim to drive mutual success and establish a stronger foothold in the region. Calvin She, Country Head of Southeast Asia at ADATA, emphasized the importance of these efforts: “We are excited about the growth potential in Southeast Asia and believe that close collaboration with our partners will enable us to deliver exceptional products and experiences to consumers. These events are a key step toward reinforcing our market presence and building stronger partnerships for long-term success.”

Featured Products for Gamers

The upcoming events will spotlight several groundbreaking products, including:

  • LEGEND 970 PRO: Equipped with PCIe Gen5x4 and NVMe 2.0, this SSD boasts read/write speeds of up to 14,000/11,000 MB/s and active cooling for peak performance.
  • LANCER NEON: An eco-friendly RGB DDR5 memory module, 60% illuminated, delivering up to 8,000 MT/s for top-tier gaming.
  • SC750: This external SSD supports USB 3.2 Gen2 with speeds of up to 1,050/1,000 MB/s, ideal for on-the-go Type-C device users.
  • INVADER X BTF: A cutting-edge chassis designed for ASUS BTF motherboards, featuring excellent cable management and optimal airflow with four pre-installed reverse fans.
  • INVADER X: A 2024 iF Design Award-winning chassis with sleek aesthetics and compatibility for vertical or horizontal GPU mounting.
  • CORE REACTOR II: A high-performance power supply unit designed for ATX 3.0 & 3.1 compliance, available in various wattages and backed by a 10-year warranty.
  • PYLON: An 80 Plus Bronze-certified PSU built for continuous operation, offering four different wattage options and featuring a quiet, efficient design.

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These products, showcased during the events, exemplify ADATA and XPG’s commitment to delivering innovative solutions for the evolving needs of gamers and tech enthusiasts in Southeast Asia. For more scheduling information related to seminars, conferences, and product launch events, please contact your local ADATA representative.

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