In the third quarter of 2023, HONOR emerged as the undisputed leader in various industry reports, including Canalys, IDC Worldwide Quarterly Mobile Phone Tracker, and Counterpoint’s Market Pulse Service. Securing the top position across all these assessments reflects a resounding victory for HONOR on a global scale.
Expressing confidence in their achievements, HONOR Philippines Vice President Stephen Cheng remarked, “This success emboldens us in the Philippines to strive for even greater accomplishments. Despite our youth, we embrace the adage that the youngest is the most aggressive, so anticipate noteworthy developments from HONOR Philippines, particularly in 2024.”
Despite a decline in the overall smartphone market in China, HONOR exhibited exceptional annual growth rates of 1.8%, 1.1%, and -1% according to IDC, Counterpoint, and Canalys, respectively—showcasing an impressive performance compared to other brands. HONOR has unmistakably secured the position of the leading smartphone brand, boasting market shares of 19.3% (IDC), 18.3% (Counterpoint), and 18% (Canalys), with the second-ranked competitor trailing at 16-17% in both reports.
HONOR’s dominance extends to the foldable market, with the HONOR Magic V2 reigning as the top choice among all foldable models in China, a confirmation endorsed by both IDC and Counterpoint.
The Philippines branch of HONOR is eager to replicate this success swiftly, even releasing limited edition models for the country.