ASUS has announced a strategic partnership with Qiddiya, the visionary entertainment megaproject in Saudi Arabia, to create a groundbreaking gaming and esports hub. The collaboration is set to redefine the gaming landscape and establish Qiddiya City as a premier destination for gamers worldwide.
Joe Hsieh, Chief Operations Officer of ASUS, expressed the company’s excitement about the partnership: “We are thrilled to partner with Qiddiya to create an unparalleled gaming and esports experience. ASUS ROG is committed to providing best-in-class hardware and software to power the future of gaming. Together with Qiddiya, we will redefine the gaming landscape and create a destination that inspires gamers worldwide.”
Qiddiya City, located in the heart of the Tuwaiq Mountains, just 40 minutes from Riyadh, is Qiddiya’s flagship project. This new global destination is being developed from the ground up, with a focus on entertainment, sports, and culture. The city is designed to offer a unique quality of life to residents and visitors, with a wide array of attractions and experiences.
Upon completion, Qiddiya City will feature a global center for gaming and esports, a multi-use stadium, golf courses, a motorsports area with a racetrack, a water theme park, and a Six Flags theme park. The city will also host some of the world’s largest sports competitions, festivals, concerts, and cultural events, embodying Qiddiya’s “Power of Play” philosophy. This will include the latest ROG gaming laptops, gaming monitors, gaming gear, and other flagship ROG products.
In addition to its entertainment offerings, Qiddiya City is committed to sustainability and well-being, integrating residential, retail, and office spaces into its urban plan. The collaboration between ASUS and Qiddiya marks a significant step in the development of this ambitious project, positioning Qiddiya City as a global leader in gaming and entertainment.
