ADATA Technology is set to showcase its innovation at CES 2024. Under the theme “Innovate for the Future,” ADATA will feature its subsidiaries, including its high-performance eSports brand XPG, industrial-grade embedded storage brand ADATA Industrial, and telematics products and services from ATrack Technology.

The exhibition will cover three main areas: “Sustainability and Cooling,” highlighting industry-leading Gen 5 SSD cooling and green storage solutions; “Smart Living,” showcasing AI and edge computing products; and “XPG Xtreme Gaming,” presenting gaming hardware and software innovations.

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  • ADATA’s commitment to sustainability is evident in the launch of green storage products, utilizing recycled materials and promoting environmental responsibility.
  • The company also emphasizes innovation in AI-related industries, launching products like CXL memory modules and industrial-grade overclocked R-DIMMs.
  • ATrack Technology exhibits comprehensive telematics solutions combining GPS positioning and AI vision for asset and consumer tracking.
  • XPG’s gaming exhibition highlights top-tier performance with the introduction of the second-generation Project Zeus II and gaming laptops featuring 14th generation INTEL processors and NVIDIA Ada Lovelace graphics cards.

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ADATA invites global consumers to experience the exhibition online and participate in the “Discover Your Superpower” event for a chance to win Amazon gift cards. The company aims to lead unlimited innovation and promote a sustainable lifestyle.

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