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ADATA Brings Sustainable Innovation at CES 2024

ADATA Technology is set to showcase its innovation at CES 2024. Under the theme “Innovate for the Future,” ADATA will feature its subsidiaries, including its high-performance eSports brand XPG, industrial-grade embedded storage brand ADATA Industrial, and telematics products and services from ATrack Technology.

The exhibition will cover three main areas: “Sustainability and Cooling,” highlighting industry-leading Gen 5 SSD cooling and green storage solutions; “Smart Living,” showcasing AI and edge computing products; and “XPG Xtreme Gaming,” presenting gaming hardware and software innovations.

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  • ADATA’s commitment to sustainability is evident in the launch of green storage products, utilizing recycled materials and promoting environmental responsibility.
  • The company also emphasizes innovation in AI-related industries, launching products like CXL memory modules and industrial-grade overclocked R-DIMMs.
  • ATrack Technology exhibits comprehensive telematics solutions combining GPS positioning and AI vision for asset and consumer tracking.
  • XPG’s gaming exhibition highlights top-tier performance with the introduction of the second-generation Project Zeus II and gaming laptops featuring 14th generation INTEL processors and NVIDIA Ada Lovelace graphics cards.

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ADATA invites global consumers to experience the exhibition online and participate in the “Discover Your Superpower” event for a chance to win Amazon gift cards. The company aims to lead unlimited innovation and promote a sustainable lifestyle.

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