Adobe is overhauling the Premiere Pro color workflow by integrating a new AI-driven Color Management system, currently in beta.
Announced alongside NVIDIA at the NAB Show, the update utilizes NVIDIA RTX GPUs to automate the tedious process of normalizing raw footage, effectively sidelining the traditional reliance on manual Look-Up Tables (LUTs).
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Automated Tone Mapping
The core of this update is a new color engine that automatically transforms raw and log footage from nearly all professional cameras into HDR and SDR formats. By recognizing specific camera color spaces, the system maps pixels to a unified workspace, ensuring consistent highlights and shadows across multi-camera timelines without manual intervention.
RTX Hardware Acceleration
The integration relies on RTX-specific processing to handle high-bitrate footage in real time.
- Performance: RTX GPUs accelerate the underlying AI models, maintaining smooth playback even when complex color transforms are applied.
- Efficiency: The system replaces the “one-size-fits-all” approach of LUTs with dynamic, frame-by-frame adjustments that preserve image data more effectively.
The RTX AI Garage at NAB
NVIDIA is also showcasing its RTX AI Garage, a suite of tools designed to demonstrate the viability of local AI execution for video professionals.
- Custom AI Models: Demonstrations include using TensorRT to speed up creative applications like DaVinci Resolve and Topaz Labs.
- Local Infrastructure: The focus remains on moving AI workloads from the cloud to local RTX hardware, reducing latency and data privacy risks for high-end production houses.
Availability
The new Color Management system is available now in the Adobe Premiere Pro (Beta). It is expected to roll out to the general release later this year, requiring an NVIDIA RTX GPU for optimal performance and real-time processing speeds.
