At its recently concluded Philippine Media Gathering of Q2 2024, MediaTek reiterated its position as one of the leading global mobile chipset vendor for nearly four years since Q3 2020.

The event highlighted MediaTek’s enduring market leadership and strategic edge, particularly emphasizing its stronghold in the Southeast Asia (SEA) market, which posted a Total Addressable Market (TAM) share of over 50% in smartphones last year. This impressive market performance has shown MediaTek’s capacity to cater to the sophisticated needs of modern tech consumers, especially in regions like SEA.

Pioneering Future Technologies

MediaTek is poised to harness the transformative potential of Artificial Intelligence (AI) to drive technological innovation and efficiency. As AI continues to evolve, MediaTek is committed to being a frontrunner, using its extensive expertise to develop more AI-enabled solutions for consumers and industries worldwide.

“We see ourselves very well-positioned as an enabler of this generative AI growth across numerous applications – not just in smartphones, Chromebooks, and smart TVs, but also in automotive and sophisticated smart solutions that will be significantly impacted by AI technology,” said Finbarr Moynihan, Vice President of Corporate Marketing at MediaTek. “Furthermore, MediaTek is now directing its focus towards cloud data centers. The infrastructure for AI in the cloud and data centers will be crucial, presenting significant opportunities for MediaTek.”

A major area of focus for MediaTek this year is Generative AI, anticipated to revolutionize various markets with their chips. In fact, the company is expanding its Generative-AI ecosystem with support from industry leaders such as Baidu and LLama, aiming to enhance on-device Gen-AI capabilities with real-time features like object removal and image generation.

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