Kingston Technology has once again been named the world’s leading third-party supplier of SSDs for the channel in 2024. According to data released by analyst firm TrendForce, Kingston captured a commanding 36% of global unit shipments, significantly outpacing the nearest competitor, who held only 13% of the market.
Market Resilience Amidst Challenges
Despite a challenging economic landscape where total channel SSD shipments dropped by 14% year-over-year—driven by weak consumer demand and market saturation in notebook attach rates – Kingston managed to grow its market share.
TrendForce analysts suggest that the industry is pivoting, with future growth likely driven by the integration of AI in edge devices and PCs, demanding higher performance storage.
Key 2024 Product Expansions Kingston’s lead was bolstered by a diverse portfolio update throughout the year:
- Client: Launched the NV3 PCIe 4.0 NVMe SSD, offering high speeds in a compact form factor.
- Data Center: Introduced the DC2000B, a specialized boot drive for rack-mount servers.
- External: Released a Red Dot Award-winning red version of the XS1000 External SSD.
- Industrial: Refreshed its locked-BOM industrial line for robotics and kiosks.
Kingston attributed the achievement to its strong relationship with channel partners and continued support for its diverse customer base.
