Following its co-branding partnership with MSI on the PS63 Modern laptop, Discovery Channel now launches ESPORTS: THE RISE OF THE NEW KING, a special program themed around the thriving eSports ecosystem.
This nearly an hour program helps shed light on how gaming has rapidly evolved from a pastime into top-tier sports. Global eSports organizations and tournaments, game publishers and popular games, eSport teams and fans worldwide, as well as the design and manufacture of top gaming gear, all play major roles in propelling the eSports industry forward.
Discovery’s VP and GM for Greater China and Korea Tony Qiu says, “Discovery Channel is more than a channel. We are the world’s #1 IP content provider who has delved deep into vertical content in hopes of engaging the audience and powering their passions. With eSports surging in popularity, we have seen its potential and launched Discovery Games Studios to create games inspired by various TV shows from Discovery’s properties. We also recognized MSI’s vast potential in the meanwhile. With MSI gaming laptops’ high prevalence worldwide, there is no doubt MSI is one of the major forces behind the success of eSports.”
“MSI’s unsparing devotion to eSports not merely captures worldwide attention, but also attracts world-renowned media Discovery to run this program. Through this detailed video, all audience will get in-depth understanding of the eSports ecosystem while realize MSI’s role as a mover and shaker who spares no effort to promote eSports through MSI’s highly acclaimed gaming hardware & software, stunning game immersion jointly designed by game developers, and global eSports sponsorships of teams and tournaments,” adds MSI CEO Charles Chiang
To watch the full version of ESPORTS: THE RISE OF THE NEW KING, check out the local broadcast time.
